Trader Joe's Tactile Point of Sale Machines
GDBBD partner
Linda M. Dardarian and co-counsel
Lainey Feingold negotiated a settlement agreement with Trader Joe’s, which requires Trader Joe’s to install tactile point of sale devices in each of its stores nationwide by no later than March 31, 2009. Tactile point of sale devices have tactile keys arranged like a standard telephone keypad, and they allow blind and visually impaired customers to independently enter their PINs and other confidential information when making purchases at Trader Joe’s stores. In negotiating the Trader Joe’s settlement agreement, we represented the American Council of the Blind (ACB), the American Foundation for the Blind (AFB) and the California Council of the Blind (CCB).